Taking a page from the fire-safe cigarette coalition's grassroots success, NFPA President Jim Shannon today called on NFPA members to use technology-enhanced community campaigns to promote home fire sprinkler legislation, declaring that NFPA’s goal is to make home fire sprinklers required all newly constructed one- and two-family homes.
Mr. Shannon said that one of the reasons why fire-safe cigarettes succeeded was because of the diligence of the local fire service, working together with NFPA using the Internet and mobile communications tools and that NFPA has learned from this success.
“Our challenge is to be more creative in the way we confront this age old fire problem. To think of new ways and new technologies to protect people. And we must devise new strategies, as we did with fire safe cigarettes. We always believed that we could only get that job done on a national basis by getting the congress to act and we beat our heads against that wall, dutifully, for a couple of decades, said Mr. Shannon during the opening session of the NFPA Conference in Chicago.
“When we stopped, stepped back and looked at the problem differently, we realized that technology, specifically the Internet, had given us the tool we needed for a whole new strategic approach and the means to organize a legislative effort in each of the states,” he said.
“The age we live in opens up new opportunities to advance our cause and the changes that are taking place in the fire problem and in society require us to do that because our old ways just aren't going to work as well anymore,” he added.
Home fire sprinklers is an excellent fit for a similar campaign, says Lorraine Carli, vice president of Communications at NFPA.
"With the fire-safe cigarette coalition, not only did technology spread the word, it spread the word fast," she said. "What we've thought was going to take ten years only took three. With the Fire Sprinkler Initiative, we'll capitalize on technology to spread the word and spread the word fast, but we understand this campaign will take time."
Learn more about NFPA’s home fire sprinkler campaign and use our fact sheets, newsletter, research, reports, videos, and other resources to help you convince local decision-makers about the need for fire sprinklers in all new one and two-family homes. The Web site also has a discussion forum so you can connect with other home fire sprinkler advocates.
- Lisa Nadile