Today, Sparky the Fire Dog headed down to Madison Avenue in New York. Sparky was recognized as one of the country’s top-notch mascots in the Madison Avenue Advertising Walk of Fame contest. The public was able to vote for their favorite icon over the last couple of weeks in September.
All of the nominees, inluding Sparky, Smokey Bear, McGruff the Crime Dog, AOL Running Man, Mr. Peanut and more, met up today to hear who had won the contest and to participate in a parade down Madison Avenue.
Sparky and NFPA congratulate The Kia Hampsters who won Rookie of the Year, and Allstate's Mayhem and the Coca-Cola Polar Bears for winning this year's top honors! Check out some of our photos from the event below.